The component is connected to the overall journey and a measurable user action.
Live projectPublished
RU.ZVUK
A website for a smartphone retailer and service centre, combining catalogue, trade-in, repair, protection, Telegram retention and Bitrix24 lead routing.
4core business lines
12products on the homepage
3conversion layers
Bitrix24+ UTM
Project context
The commercial challenge
Several business lines competed for attention, prices changed frequently and valuable paid traffic could be lost after a visitor viewed a product or service.
Strategy
How the system is designed
We separated purchase, trade-in, repair and protection into clear journeys, added a catalogue and Telegram retention layer, preserved UTM data and created local lead backup for CRM outages.
System scope
What was designed and built
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
Visual system
The project across several interface levels
Homepage, conversion logic and interface components—without empty generic mockups.
Customer journey
From relevant entry to a useful enquiry
Intent alignment
The opening message and structure answer the visitor’s intent instead of explaining everything at once.
Trust and evaluation
Visitors receive evidence, examples, terms and a clear way to evaluate options.
Qualification
The form or quiz captures the context required for a productive first conversation.
CRM & analytics
Page, service, answers, source and UTM data are retained for lead handling and campaign evaluation.
Outcome
Published system
A unified digital environment for the store and service centre: visitors can select a device, request advice, estimate trade-in, describe a repair or remain connected through Telegram until purchase-ready.
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We will design around your market and actual sales process
We do not clone the case. We adapt the strongest principles to your offer, audience and operating model.