The component is connected to the overall journey and a measurable user action.
NEXORA conceptConcept project
FORMA ESTATE
A residential development website with floor-plan search, interactive masterplan and direct transfer of the selected unit to sales.
4buildings
36concept floor plans
5filters
Oneselected-unit CRM card
Project context
The commercial challenge
Buyers get lost among buildings and floor plans, while enquiries without a selected unit extend the consultation process.
Strategy
How the system is designed
We connected brand atmosphere, infrastructure, masterplan and apartment filters. Building, layout, area and campaign source are sent to the CRM.
System scope
What was designed and built
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
The component is connected to the overall journey and a measurable user action.
Visual system
The project across several interface levels
Homepage, conversion logic and interface components—without empty generic mockups.
Customer journey
From relevant entry to a useful enquiry
Intent alignment
The opening message and structure answer the visitor’s intent instead of explaining everything at once.
Trust and evaluation
Visitors receive evidence, examples, terms and a clear way to evaluate options.
Qualification
The form or quiz captures the context required for a productive first conversation.
CRM & analytics
Page, service, answers, source and UTM data are retained for lead handling and campaign evaluation.
Outcome
A developed direction ready for adaptation
The concept moves visitors from emotional project discovery to a specific apartment and viewing request.
This is clearly identified as a concept, with no fabricated client, testimonial or financial results.
Your next project
We will design around your market and actual sales process
We do not clone the case. We adapt the strongest principles to your offer, audience and operating model.