International projects, e-commerce and multi-channel teams
Analytics
Google Analytics 4 setup
Event-based analytics for international traffic and cross-channel reporting. Creates a consistent measurement layer across pages, campaigns and devices.
Fit and purpose
When this service makes sense
We define the event map before acquisition starts, so the team can measure progress towards an enquiry, source quality and friction—not only visits.
Creates a consistent measurement layer across pages, campaigns and devices.
Deliverables
What the client receives
Each element is integrated into the system and validated inside the relevant user journey.
Each element is integrated into the system and validated inside the relevant user journey.
Each element is integrated into the system and validated inside the relevant user journey.
Each element is integrated into the system and validated inside the relevant user journey.
Each element is integrated into the system and validated inside the relevant user journey.
Each element is integrated into the system and validated inside the relevant user journey.
Process
How we work
Discovery
We define the problem, constraints, target action and decision data.
Architecture
We map the user journey, content, integrations and QA checkpoints.
Implementation
We build the responsive interface, server logic and measurement layer.
Validation
We test real journeys, failure states, devices, data delivery and launch readiness.
Integrations
Systems we can connect
Integrations are selected around the business journey. We document what data moves between systems and avoid tools that add complexity without value.
Relevant work
How the thinking translates into a live system
Live project
USISHA Hair Clinic
A lead-generation website for a Micro FUE hair transplant clinic, combining real patient results, video, multi-city coverage, instalment information and a low-pressure consultation journey.
Live project
RU.ZVUK
A website for a smartphone retailer and service centre, combining catalogue, trade-in, repair, protection, Telegram retention and Bitrix24 lead routing.
FAQ
Questions about the service
The exact access and materials depend on the task. We start with a short list: objectives, current systems, offer, decision-makers and examples of the desired outcome.
In most cases, yes. We first review architecture, CMS, access and risks so working sections are not damaged.
Before implementation, we define relevant events and KPIs: form starts, successful enquiries, source, lead quality, response time or another business metric.
We do not make unsupported guarantees. We build a reasoned system, establish measurement and optimise using live data.
Discuss the challenge
We will confirm whether this is the right solution for your project
Share the current situation. If a different format is more effective, we will recommend it instead of selling unnecessary development.